Grow Your Business Without Dropping the Ball on Follow-Up. Built for Small Business Owners.
You're wearing every hat — sales, operations, finance. Nudge automates follow-up on leads, quotes, proposals, and invoices from Gmail so you can grow your business without a full-time salesperson.
160M+ installs · Free to start · Gmail-native
The Small Business Owner's Follow-Up Problem
Leads Slip Through the Cracks
A promising lead contacts you, you respond promptly, and then... nothing. Three weeks later you remember and it's too late. They went with a competitor who followed up.
Quotes Go Unanswered
You spend an hour putting together a detailed quote. The prospect says "I'll get back to you." Two weeks pass in silence. Without follow-up, quotes just disappear into inboxes.
Cash Flow Suffers
Customers don't always pay on time — they pay when reminded. Without systematic invoice follow-up, late payments pile up and cash flow becomes unpredictable.
How Nudge Works for Small Businesses
Lead & Inquiry Follow-Up
Respond to every new inquiry, then set automated follow-ups spaced over days and weeks. Convert more leads without adding headcount.
Quote & Proposal Follow-Up
Send the quote, then let Nudge handle the follow-up automatically. Never wonder "should I follow up?" again — Nudge does it for you.
Invoice Collection
Set nudges on every invoice for due date, 7-day overdue, and 30-day overdue. Predictable cash flow with zero manual tracking.
Repeat Business Outreach
Reach out to past customers for repeat business or referrals on a set schedule. Set-and-forget customer retention that runs itself.
Editable Before Sending
Every nudge is individually editable before it sends. Add a personal touch, reference a specific project, or adjust the offer — stays personal at scale.
Auto-Stop on Reply
When a customer or prospect responds, nudges stop automatically. No double follow-ups while an active conversation is happening.
Small Business Workflows with Nudge
New Lead Nurture
- Email 1: Response to inquiry with services overview.
- Nudge 1 (3 days): "Do you have any questions? Happy to jump on a quick call."
- Nudge 2 (8 days): Customer testimonial or case study.
- Nudge 3 (15 days): Limited availability or offer expiry.
Quote Follow-Up
- Email 1: Detailed quote with payment terms.
- Nudge 1 (3 days): "Any questions about the quote?"
- Nudge 2 (7 days): Adjusted offer or alternative package.
- Nudge 3 (14 days): "Happy to discuss if budget is the concern — we have flexible options."
Invoice Collection
- Email 1: Invoice with payment link.
- Nudge 1 (due date): "Invoice is due today."
- Nudge 2 (7 days past due): "Following up on the outstanding payment."
- Nudge 3 (30 days): Final notice with late fee information.
Customer Re-Engagement
- Email 1: Check-in with past customer ("It's been 6 months — how's everything going?").
- Nudge 1 (7 days): New service or seasonal offer relevant to them.
- Drive repeat business and referrals passively.
Frequently Asked Questions
Yes — install Nudge from the Google Workspace Marketplace, and it adds a small panel inside Gmail. After each email you send, click to set a follow-up schedule. No technical setup required.
Calendar reminders remind you to follow up. Nudge actually sends the follow-up email for you automatically, on schedule, in your voice — without you having to do anything after the initial setup. It's the difference between being reminded and being done.
Yes — Nudge has a free tier so you can try it before committing. Paid plans start at $20/month (50 nudges/reminders at this tier) or $200/year for the Annual plan (17% savings). Contact sales for team pricing.
Yes — Nudge is a Google Workspace add-on and works with both personal Gmail accounts and Google Workspace business accounts (@yourdomain.com). Install once, works everywhere you use Gmail.
Grow your business without a salesperson.
Nudge automates follow-up on every lead, quote, and invoice — so you convert more business and get paid faster, without adding headcount.
We respond same day.
Questions? Support or sales? Send a message and we’ll reply within 24 hours.